John is a talented traveling photographer/videographer. He needed a logo that was on brand with his wanderlust.
The type was inspired by a full-fledged traveler's favorite note taking device, Field Notes. The extended font makes a memorable first impression.
John's art is his exploration around the world. A topo map framed in by the shape of a plane window evokes the feelings of jet setting travels.
This simple yet powerful design is wonderfully flexible. The type and logo can stand strong on their own or come together in a multitude of arrangements. Letting John easily use it on all of his promotional material.